Evaluate customer segments

In-depth analysis of current customer base. Breakdown of customer types, personas, order values, frequency of purchases and other KPIs relevant to your business. Implement a plan on how to maximize current customer value.

Market expansion

Identify new and differentiated market segments with high ROI potential through internal and competitive data. Capitalize on new opportunities by geography, product offering and partnerships.

Market Breakdown and TAM

Utilizing a combination of top-down and bottom-up research framework in order to find new market segments. Finding macro trends and larger market opportunities whilst building up segments from the ground up ensure proper go-to market strategy.